SPONSORSHIP ACTIVATIONS 

Branded sponsorship activations that were built for various Brooklyn Brewery events:

 
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TIMBERLAND

We collaborated with Timberland on Neighborhood Immersion, a bar crawl that was “Made for the Modern Trail.” We built a custom pop-up Timberland shop and bar for guests to sample drinks and shop for boots. After arriving, they would receive a packet of drink deals, restaurant coupons, and local shop discounts to use throughout the day as they explored.

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CHOLULA

During the Brooklyn Brewery Beer Mansion tour, we built out a Cholula hot sauce station that allowed guests to mix and match the different flavors of hot sauce and pair them with our beers. We also collaborated on a Cholula-branded recipe for each stop of the tour, which was offered for free to all guests at the event.

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MCCLURE’S PICKLES

McClure’s and Brooklyn Brewery designed a “Build-Your-Own Bloody Mary Bar” for guests at Beer Mansion. This was an interactive experience for guests to sample the different pickles, cheeses, and McClure’s Bloody Mary mixes or create a Michelada using Brooklyn Pilsner or other sampled beers.

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BLUNDSTONE

We created an Instagrammable moment with Blundstone Boots at Brooklyn Brewery’s Beer Mansion by offering guests a chance to win free Blundstones by posing in size-26 boots. Guests would tag these photos on Instagram with #BeerMansion and #Blundstone, in turn creating more brand awareness and original content.

ORANGE AMPLIFIERS 

With help from our fabricators and Orange Amplifiers, we designed an interactive bottle instrument for guests to play at Beer Mansion. Containing several 750 ml bottles from Brooklyn Brewery, as well as high-end Orange Amps and guitar pedals, we created an unforgettable moment by pairing beer with sound.

GARDEN OF EATIN’

We designed a custom Garden of Eatin’ “Chip Wall” for guests at Beer Mansion to interact and take photos with. This wall would be stocked with Nacho and Cool Ranch flavors, and guests would be able to use an extended claw to grab their choices from the wall. They could also take photos with props provided by Brooklyn Brewery and Garden of Eatin’.