TIMBERLAND - NEIGHBORHOOD IMMERSION

Following Timberland’s “Made for the Modern Trail” campaign, Brooklyn Brewery created a series of urban adventures for fans of both brands. Guests would arrive at a pop-up Timberland shop and bar we named “The Trailhead.” After grabbing drinks and shopping for boots, they would receive a packet full of drink deals, restaurant coupons, and discounts to use at local shops throughout the day. We would also design a custom map of the neighborhood and other places or activities to explore. The goal was to create a unique experience for fans and provide a sense of discovery in an up-and-coming neighborhood.

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