EVENTS
A collection of events that I’ve produced for Brooklyn Brewery, Timberland, and Campari America:
ESPOLÓN TEQUILA - COCKTAIL FIGHTS
Espolòn Tequila Cocktail Fights is a trade marketing event series where bartenders compete on stage to build Espolòn-based cocktails in front of a live audience and panel of judges. They are given five minutes to create their cocktail and are awarded extra points for presentations and the ability to think on their feet.
Wild turkey - behind the barrel
Behind the Barrel is an unforgettable bourbon experience led by Wild Turkey Master Distillers Jimmy and Eddie Russell. The best and brightest bartenders from around the country apply for a chance to camp on the grounds of the Wild Turkey Distillery and create indelible memories with the Russel family and the leading members within the industry.
Brooklyn Brewery - Beer Mansion
Beer Mansion was a choose-your-own adventure through the wide world of beer, music, art, culture, and technology. By partnering with local breweries, food vendors, musicians, and national sponsors, we created an experiential event that stood out as a unique alternative to your run-of-the-mill beer festival.
TIMBERLAND - Neighborhood Immersion
Following Timberland’s “Made for the Modern Trail” campaign, Brooklyn Brewery created a series of urban adventures for fans of both brands. After grabbing their drinks and boots at a pop-up shop/bar, guests would receive a packet full of drink deals, restaurant coupons, and discounts to use at local shops throughout the day.
CAMPARI Group - TALES OF THE COCKTAIL
Tales of the Cocktail is an annual trade conference, festival, and gathering of cocktail and spirits enthusiasts in New Orleans, Louisiana. In 2019, we held several activations for Campari’s award-winning brands including a Wild Turkey Vault, a Grand Marnier Happy Hour, and a Campari Afternoon Aperitivo.
BROOKLYN BREWERY - Brooklyn Sound
Brooklyn Sound originated in the UK as a concert series that introduced Brooklyn-based bands to a European audience. These shows were sponsored and recorded by Brooklyn Brewery and later pressed to vinyl and distributed. After the vinyls were pressed, they were sold at local record shops and given away for promotional purposes.
ESPOLÓN TEQUILA - ESPOLÓTERÍA
Espolòtería is a game of chance, similar to bingo, but uses images on a deck of 54 cards. Each player has a board of Espolòn artwork, and the caller randomly draws a card from the deck and announces it to the players by its name. The first player with four chips in the assigned combo yells "¡Espolòtería!" and is the winner.
TIMBERLAND - TIMBERLAND Presents
Brooklyn Brewery x Timberland Presents was a collaboration involving a free concert series where guests could enjoy Brooklyn beers, free Timberland swag, and their favorite national touring bands. Every show was heavily advertised by Paste Magazine, serving as our promotional media partner.
Brooklyn Brewery - Dinner With Friends
With help from Brooklyn Brewery’s Chef and several nationally renowned restaurants, Dinner With Friends was a collaborative dinner series featuring extravagant beer-and-dinner pairings. We traveled across the globe putting on four-course dinners highlighting rare beers and one-night-only menus.